Collaboration
I create products that are right for the people they’re for – adapting my technical and creative approach to each and every project.
User Research
Defining the goals and intentions of your users is an important part of the process. Contrary to a common myth, user research is not necessarily an expensive and lengthy exercise.
After thorough user research is conducted, no time will be wasted on features users do not actually need. Instead, the focus will be on raising the user satisfaction rate.
I use a combination of the following techniques for the most effective user research.
Deep user interviews — to find out whether and how they use certain functionality.
Surveys, and questionnaires — to quickly collect qualitative and quantitative data about the pain points and user satisfaction metrics.
Usability testing, or guerrilla UX testing (when applicable) — to adjust the heuristics of a product and get insights from the real users, analytics review — to understand how people actually use the product.
Most of the User Research techniques can be applied remotely.
Methods & Activities
Discovery
Field study
Competitive analysis
Benchmarking
Documentation
User interview
Requirements and constraints gathering
Stakeholder interview
Workshop
Persona building
Task analysis
Journey mapping
Card sorting
Features definition
Data Driven Design
Collecting data from real users is at the core of the human-centered, data-driven design.
If you are already collecting analytical data about your application, or only plan to, I will help you define application performance metrics, set up suitable analytics tools, collect data, and adjust user flows according to the KPIs.
Let your digital product evolve and improve based on real data, not just guesses. Or, pivot fast — based on qualitative or quantitative research, combined with the insights from user interviews.
Methods & Activities
Analysis
Usability testing
User interviews
Analytics
Customer journey map
User flow
Features definition
Workshops for Ideation and Prototyping
I conduct online and on-site workshops that help to ideate the future application or improve an existing one.
During workshops, I help you define who your customers are, visualise user behaviour in the app, and create a shared vision of the product and process.
Methods & Activities
Design Thinking Workshop
Customer Journey Map
Jobs To Be Done
Service Dlueprint
Conceptual Prototyping
Prototypes serve multiple goals.
They allow to align stakeholder ideas about the application, test the idea with the users, receive feedback about an application, demo the future application.
Mockups, prototypes, animations, wireframes, and videos — all help to quickly visualise complicated ideas and put them into practice.
I start prototyping after conducting the initial intake and analysis and formulating the requirements.
Methods & Activities
Solution Conceptualising
Navigation
Information Architecture
Data visualisation
Microcopy
Micro Interactions
Prototypes
Wireframes
Prototypes
Interactive Demos
Usability Testing
The main goal of usability testing is to identify existing and potential usability problems in a system.
Collecting both qualitative and quantitative data about users’ satisfaction with the product, checking the applications’ ease of use.
Whether via guerilla testing or working with the representatives of the target audience — and share proven techniques for its improvement.
Methods & Activities
Usability Trainings
Usability Planning
Moderated Testing
Unmoderated Testing
UX Audit
Intuitive UX translates into higher conversion and user satisfaction rates.
Evaluating user flows in the existing solution and mark the usability issues to consider in the order of their severity.
The improvements can then be prioritised and listed in the backlog depending on the urgency and dev efforts needed to fix them.
This is a quick and easy way to correct the most outstanding usability mistakes and avoid negative user comments.
Methods & Activities
Heuristic Evaluation
Accessibility Evaluation
Emotional Response Testing
Behavioural KPS
Customer Effort Score
System Usability Scale
Net Promoter Score
Customer Satisfaction Score
Did you know that a single website visit takes up an average of 1.67 grams of CO²?
Design for Energy Efficiency.
Use simple colour palette and avoiding excessive use of animations or other visual elements that require high levels of processing power.
This web page is cleaner than 79% of web pages tested.
Only 0.20g of CO2 is produced every time someone visits my web page.
© 2023 by Alexandru Botezatu