Blockchain ecosystem for entrepreneurs
Foundance
Outcome
This ecosystem for early-stage venture building ia a community of 3000 entrepreneurs where 4500 beta users already turned an idea into a growing business with little or no money.
It has never been easier to put great teams together and keep everyone incentivised, even while being on a shoestring.
Foundance smart contracts are powerful, yet incredibly easy to use.
Role
Leadership
Product Strategy
User Research
Prototyping & Testing
Visual design
Challenge
The top challenge was with regards to the infrastructure and information.
The top challenge for Foundance, a platform for creating and managing decentralized autonomous organizations (DAOs), is ensuring robust security and governance. As DAOs deal with decentralized decision-making and often manage significant resources, safeguarding against vulnerabilities, ensuring transparent and efficient governance mechanisms, and maintaining user trust are critical.
Addressing these aspects effectively is crucial for the platform's success and sustainability. That and navigating and adhering to relevant regulations and legal requirements.
The most challenging aspect for decentralised autonomous organisations (DAOs) typically revolves around governance and decision-making. Ensuring that all participants have a fair and effective way to propose, discuss, and vote on initiatives can be complex. Balancing transparency, security, and efficiency in these processes is critical, as is maintaining active and informed participation from members. Additionally, navigating legal and regulatory uncertainties poses significant challenges for DAOs.
Value driven
Foundance is a platform designed to help create and manage decentralised autonomous organisations (DAOs). It provides tools for collaboration, decision-making, and resource management within these organisations. Foundance aims to facilitate the establishment and operation of DAOs by offering features such as proposal voting, role assignment, and task tracking.
Artefacts
Feature definition
Primary customer journeys
MVP Definition
Goals
Our interview process didn’t just have a big impact on the product as a whole but also on its usability. The UX team narrowed it down to three crucial findings: create a common but improved journey, basing our design on this journey makes it easier for users to adapt to the platform and organise their tasks better; use frameworks users are familiar with; introduce small changes that can have significant effects.
Synthesis of the findings
Clear Structure
I provided a streamlined process, eliminating repetitive tasks and saving customers time. Clear notifications ensure all steps in the agreement and the project lifecycle are met correctly and completed.
Additionally, the platform provides standard contract templates, expediting agreements and ensures security.
Scalable Design System
Created a complete design system from scratch for this digital product, enabling us to scale the platform and add new features while maintaining a consistent look and feel.
Did you know that a single website visit takes up an average of 1.67 grams of CO²?
Design for Energy Efficiency.
Use simple colour palette and avoiding excessive use of animations or other visual elements that require high levels of processing power.
This web page is cleaner than 79% of web pages tested.
Only 0.20g of CO2 is produced every time someone visits my web page.
© 2023 by Alexandru Botezatu