Partnering with progressive organisations to do good, better.
Applying sustainable UX and empathic leadership, currently working for the foreseeable sustainability of our planet.
Mentor on all things design. Writer.
Contributor to the culture-creating design, shaping values that determine the future.
Coffee and experimental photography nerd!
Confidential
Outcome
Reducing operational risk and the complexity of the renewable energy market for 5000+ clients worldwide, in 40+ countries, and counting.
More than 168TWh of renewable energy supplied that translates into 48M tons CO2 offset in 2022.
Accelerating access to sustainable energy and making businesses future-proof.
Role
Leadership
Product Strategy
User Research
Prototyping & Testing
Visual design
Confidential
The early diagnostics method development system is the pioneering solution providing automated access to life-saving molecular diagnostic data, enhancing medical practitioners' ability to protect and improve their patients' quality of life.
With 100K diagnostics platforms installed, the largest worldwide, 86% fewer manual touch points reduce the potential for human error and protect against cross-contamination, reliably delivering up to 1,600 samples on a single system per 8-hour shift.
Role
Leadership
Product Strategy
User Research
Prototyping & Testing
Visual design
Confidential
Replaced conveyor standard with the flexible box concept and combined exterior and interior painting in a single-spaced solution, equally equipped for base coat and clear coat.
Overspray free technology with 100% application efficiency, 0% waste, 30% lower VOC emissions, and 30% less energy consumption.
Role
Leadership
Product Strategy
User Research
Prototyping & Testing
Visual design
Mentorship
Shipping products is certainly rewarding, but even more fulfilling is helping others grow.
Highlights
I offer pro-bono mentorship to newcomers in the field trying to get their first designer job, and those switching careers into UX.
Mentored 27 designers.
Mentored 4 university students.
Interviewed 52 candidates for design teams (on-going).
Built UX Worksheets to help designers guide in their workflow (side project) .
Design thoughts shared on UX Minutes.
More to come.
Soon.
UX/UI program mentor at Kiteline, a 12 week UX training program.
Strategy
Design is a team sport. Everyone participates.
Highlights
I help translate business strategy into product roadmaps by facilitating collaborative, in-depth conversations with people of different functional expertise.
My design thinking workshops uncover answers to challenging problems and inform product vision, ranging from design sprints to co-creation workshops, customer journey mapping, and more.
Efficiency
Applying a strategic mindset to design projects leads to better alignment with customer needs.
As a result, fewer revisions are required and time and effort is not wasted on unsuccessful designs.
Customer journey mapping
Customer journey mapping exercise conducted for visualising an end-to-end experience.
Purpose, Positioning, Placement
An example of a long term eco-system conversation with cross-team, resulting in gaining alignment with the platform teams for our product integration.
Functional Framework
Define high level functional flows and map out data elements to help engineers in building the data schemas and app framework.
Brand Architecture
Frequently collaborate with engineers and PMs to map out user flows and understand multi-step, cross platform information architecture.
Diagnosis, Insight, Action
Diagnose problems and identify opportunities by digging into insights and building upon knowledge.
Collaboration
Efficient communication is key to productive and fulfilling relationships in a workplace; I walk that talk.
Mark Findlater
Chief Technology Officer at Foundance
Alex, you are a wonderful conscientious, intelligent, talented and meticulous human and it has been a pleasure working with you on Foundance.
Alex does what it says on his tin, he designs products, strategically, and very well.
Able to use empathy (and data) to put himself in the position of our users and design experiences to maximise the value that they get from our product. Able to understand the strategic desires (and occasional whims) of the founders, and incorporate them in his work. Whilst preferring (and deploying) a proper design process engaging with the whole team, delivering designs with measurable outcomes, Alex isn't dogmatic and can deliver beauty under the pressures of a hustling startup team.
Areas
Leadership
Mentorship
UX Strategy
User Research
Prototyping & Testing
Visual design
Benjamin Drury
CTO at DearFlow, Youngest Students Germany, Passionate Software Engineer
It was a pleasure to work with Alex! I worked side by side with him - me as software engineer.
Very calm and thoughtful person. Alex asks all the relevant questions before acting, which is extremely powerful for team alignment and direction setting. ✌️
Areas
Product Development
Product Design
Systems Thinking
Design Thinking
Prototyping & Testing
UX Design
Visual Design
Laura Motioc
Engineering manager | PO Proxy at Lisam Systems
Alexandru played an instrumental role in my career advancement. He helped me grow my skills in product development, process management, and communication. He even helped me gain a better understanding of human nature.
When I approached him for guidance in product design, little did I know it would lead to a major change in career. Alexandru's expertise, creative energy, passion, and dedication for his work are evident. He gracefully guided me through understanding and implementing complex processes while maintaining an open-minded approach.
Thanks to his help and support, I have developed new skills that have been invaluable to my career growth. Alexandru's unwavering enthusiasm and eagerness to learn more make him an exceptional professional who is always striving to improve himself and those around him.
Areas
Leadership
Mentorship
Training
Olga Satolina
Product Manager at CerQlar
I know Alexandru as a rounded and knowledgeable UX professional. His commitment to make design and behaviour patterns consistent across all areas of a complex application is inspiring and has made a positive impact to overall user experience of our platform.
He is very polite, friendly and modest, provides thoughtful insights and ratio into decision making with exceptional patience despite often demanding and challenging environment.
Previously I had only worked on projects with no dedicated UX designer role, and I am happy to have worked with Alex, even though quite briefly, to finally see in action what difference UX work can actually make.
Alexandru Iovan
Team Lead at CerQlar
I enjoyed working with Alexandru. In all our interactions and joint efforts to deliver quality software to the customer, Alexandru displayed professionalism, knowledge, and a desire to put the customer first. He has always displayed a strong desire to understand the company's business and the customer problems that the company is trying to solve.
While working with Alexandru, I was the team lead within the team, and it was a pleasure working with him. The team gained much value from having him onboard. He was always trying to find the best blend between customer feedback, team input, and deadlines.
Alexandru was always trying to bring consistency across the application, improving the user experience overall and not just limiting to the areas he interacted with, actively.
I think that any team would benefit from his UX experience and if you need his services, I'm very confident that he will deliver to your expectations.
Areas
UX Strategy
User Research
Prototyping & Testing
Visual design
About
Bio
Curiosity, empathy, trust, honesty, and intuition are part of my UX toolbox.
These qualities help me deliver high-value, high-quality solutions that my clients depend on, and partnerships they believe in.
Reading books, learning new skills and languages, debating ideas, discovering new places, meeting new people, sharing knowledge, sharing food, and doing sports help me express myself.
At a granular level I'm interested in the human mind, behavioral patterns, and how cognitive/life sciences, as well as human factors and ergonomics, can shape individuals, human-computer interaction, and building economically feasible & socially desirable innovations.
Human psychology, continuous learning, arts, are a big part of my life.
Find me
Did you know that a single website page takes up an average of 1.67 grams of CO²?
Design for Energy Efficiency.
Use simple colour palette and avoiding excessive use of animations or other visual elements that require high levels of processing power.
This web page is cleaner than 79% of web pages tested.
Only 0.20g of CO2 is produced every time someone visits my web page.
© 2023 by Alexandru Botezatu